Granular audience targeting without SQL queries
Send the right message to the right segment. Automatically group contacts into dynamic segments that update in real time as user behavior and attributes change.
What is Mailofly Dynamic Audience Segmentation?
Mailofly Contact Segmentation evaluates contact membership dynamically using real-time attribute filters and behavioral history (e.g. opened within 30 days, clicked a URL, plan tier). Segments update continuously without manual list exports or SQL scripts.
Real-time list evaluation
Segment rule combinations
Audience size estimation
Technical Parameters & Standards
Real-time continuous sync upon contact update
AND / OR compound logic, text, number, date comparisons
Opens, Clicks, Bounces, Last Activity Window
CSV, JSON REST API, Sync to Google Sheets
Engineered for developer velocity
Real-time membership
Contacts enter and leave segments automatically based on current attribute values and engagement history.
Behavioral filters
Filter by contacts who opened in the last 30 days, clicked a specific URL, or bounced on previous campaigns.
Compound AND/OR rules
Combine demographic attributes, subscription tiers, and engagement thresholds with ease.
How it works
Create a segment
Define membership criteria like tier == 'pro' and last_login > 14_days_ago.
Preview matching audience
Verify the calculated contact count and inspect sample profiles before saving.
Target in campaigns or triggers
Attach the segment to automated campaigns or API broadcast distributions.
Frequently Asked Questions
Explore related features
Automated Multi-Step Sequences
Visual flow automation with customizable time delays, smart delivery windows, and conditional branch rules based on recipient behavior.
Integrations (Supabase, Sheets, AI)
Trigger transactional notifications directly from Supabase PostgreSQL row changes, enable AI agents with ChatGPT plugins, and sync customer audiences with zero middleware.
Unsubscribe Compliance & Preferences
One-click List-Unsubscribe RFC headers, customizable preference centers, and automatic global suppression to protect your reputation.
Ready to build with Dynamic Audience Segmentation?
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