Product guide
Email templates
Templates are reusable messages: a name, subject, and body (rich HTML from the editor). Campaigns reference a template so you do not paste HTML for every send.
What it is
The editor supports formatting, links, images, and merge-style placeholders (for example contact first name). Templates are versioned in your account until you replace or delete them.
How it helps
- Consistency — one approved layout for onboarding or newsletters.
- Faster campaigns — pick a template and a segment instead of rebuilding each send.
- Personalization — placeholders pull from contact fields at send time.
How to use it
Visit Templates to browse cards, search, and open the editor. Set subject and body, then save. Link the template when you create or edit a campaign.
Subject and “ready”
A template without a subject is treated as a draft in filters; campaigns should use templates that have both subject and body filled in for predictable sends.
Vs one-off HTML in code
Storing HTML only in your codebase skips the editor, previews, and non-developer edits. Mailofly templates live beside segments and campaigns so marketers can iterate without deploys—while the API still lets you create or update templates programmatically.