> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Avoid Yahoo's Spam Folder

> Compliance and deliverability requirements for sending to Yahoo, AOL, and Verizon Media inboxes.

# Avoid Yahoo's Spam Folder

Yahoo Mail (including AOL and Verizon Media) operates under joint sender standards alongside Google to eliminate unauthenticated and abusive email traffic.

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## Key Requirements for Yahoo Mail

* **DMARC Policy**: Ensure your domain has a DMARC policy in place (`v=DMARC1; p=none; rua=...`).
* **Enforce Low Spam Complaints**: Yahoo requires senders to maintain spam complaint rates below **0.3%**. Rates exceeding 0.3% will trigger temporary deferrals (`421` codes) and spam folder diversion.
* **Support RFC 8058 One-Click Unsubscribe**: Marketing messages must include `List-Unsubscribe: <https://...>` and `List-Unsubscribe-Post: List-Unsubscribe=One-Click` headers.
* **Keep Bounces Low**: High hard bounce rates indicate poor list collection practices and will prompt Yahoo to block incoming traffic.


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