> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Targeting & Scheduling

> Choose exactly who gets your campaign and when it goes out.

# Targeting & Scheduling 🎯⏰

Sending a campaign isn't just about writing a great email. You also need to decide *who* gets it and *when* they get it.

***

## Who gets it: targeting

When you set up a campaign, you pick a **Segment**:

* **All Contacts** — sends to everyone in your audience who hasn't unsubscribed
* **A specific segment** — just people who match your conditions, like `plan = "pro"` or `country = "US"` or `signed up in the last 30 days`

> 🛡️ Mailofly automatically skips anyone who's unsubscribed, hard-bounced, or complained about spam. You don't have to manage that list yourself — it just works.

***

## When it goes out: scheduling

| Option | What it does | Available on |
| :- | :- | :- |
| **Send now** | Goes out immediately when you click the button | All plans |
| **Schedule for later** | Pick an exact date and time | Basic, Pro |
| **Repeat to whole segment** | Sends again every X days to everyone in the segment | Basic, Pro |
| **Repeat to new contacts only** | Sends to people who haven't received this campaign yet, on a schedule | Basic, Pro |

***

## Timezones

Scheduled times are in **UTC**. If you want to hit someone at 10am Eastern time, set it to 2pm UTC (Eastern = UTC-5 in winter, UTC-4 in summer — just double check before you schedule).

A handy trick: use a [UTC converter](https://www.timeanddate.com/worldclock/converter.html) if math isn't your thing.


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